Meet the BiTQ Leadership Team

Meet the BiTQ Leadership Team

Craig Bryden - Executive Partner and Chief Executive Data Strategy

Craig is the Executive Partner and Chief Executive Data Strategy working with BiTQ’s clients and consultants to provide world-class Data Transformation and Data Integration solutions. The design and delivery result in a bespoke, flexible solution that best aligns with clients’ needs. Craig is a trusted and respected Microsoft MVP, and he also runs the Microsoft Power BI user group for Queensland. Recently Craig earned the Azure Data Scientist Associate certification which validates his skills and knowledge to apply Azure’s machine learning techniques to train, evaluate, and deploy models continuing to add to how he helps make data useful and solve business problems.

Dr Bulukani Mlalazi - Data Science Lead


Dr Bulukani (Bulu) is a highly regarded Data Scientist and developer, passionate about research and scientific exploration, and the power of data analytics to bring insights to uncertain situations. He has a strong belief that application of Data Science techniques are important to extract actionable insights from valuable but complex data. Bulu continuously develops his programming and Data Science skills to complement his existing research skillset.

Rachael Macdonald - Indigenous Business Partner


Rachael is a proud Wiradjuri Women whose heritage is from the Cowra region. Her connection to Country is strong, through community and Aunts and Uncles she and her children have learnt who they are, what their heritage is and what connecting to Country really means. Rachael’s Giilang Consulting is one of the first Australian First Nation Female owned and run data and analytics firms. With over 25 years’ experience in both the Public and Private Sectors, Rachael has built her reputation as someone who gets the job done. Building high performing teams to work on major projects, running operational data warehouses, delivering change across the business, and ensuring Executive engagement and buy in, Rachael has extensive experience across administration, technical and business areas. Rachael’s ability to absorb and process large amounts of information and translate this into language easily understood by Business and Executives has been demonstrated throughout her long career and is a key focus in the data business.

Miaomiao Guo - Office Manager

Miaomiao is a diligent and results-driven Office Manager with over 6 years of experience in managing projects along with almost 3 years of knowledge in Data Analysis and Business Strategy. With strong skills in areas such as Project Management, Business Strategy and a solid working knowledge of cross-functional communication and coordination, Miaomiao is a valuable asset to the BiTQ leadership team.

David Smulders (GAICD) - CEO

David is a purpose driven leader who has spent the past 20 years as an executive helping build and grow companies. In 2023 David became a graduate of the Australian Institute of Company Directors and has a Masters in Leading Innovation and Change. David has shaped BiTQ into a leading organisation with the purpose of helping companies make their data useful. David's firm belief is that executives who have access to useful data with valuable insights make better decisions. Better decisions create a competitive advantage and contribute significantly to the greater success of the organisation.

David's personal motto is "Try to make this world a little better each day".

Neil Jones - General Manager Partnerships

Globally experienced Business Leader with a passion for exceptional customer service, Neil exceeds client expectations every time, delivering exceptional client results on time. With almost 30 years of experience across global markets, and multiple industries, Neil has built and led high performing teams to exceed their individual and collective goals and objectives. Transitioning to the Data and AI industry, Neil has continued to thrive, adopting a culture of seeking first to understand, before becoming understood. Neil leads within a framework of clarity, trust and respect.

BiTQ Leadership Team

Craig Bryden

Executive Partner and Chief Executive Data Strategy

Craig is the Executive Partner and Chief Executive Data Strategy working with BiTQ’s clients and consultants to provide world-class Data Transformation and Data Integration solutions. The design and delivery result in a bespoke, flexible solution that best aligns with clients’ needs. Craig is a trusted and respected Microsoft MVP, and he also runs the Microsoft Power BI user group for Queensland. Recently Craig earned the Azure Data Scientist Associate certification which validates his skills and knowledge to apply Azure’s machine learning techniques to train, evaluate, and deploy models continuing to add to how he helps make data useful and solve business problems.

Dr Bulukani Mlalazi

Data Science Lead

Dr Bulukani (Bulu) is a highly regarded data scientist and developer, passionate about research and scientific exploration, and the power of data analytics to bring insights to uncertain situations. He has a strong belief that application of data science techniques are important to extract actionable insights from valuable but complex data. Bulu continuously develops his programming and data science skills to complement his existing research skillset. 

Rachael Macdonald

Indigenous Business Partner

Rachael is a proud Wiradjuri Woman whose heritage is from the Cowra region.  Her connection to Country is strong, through community and Aunts and Uncles she and her children have learnt who they are, what their heritage is and what connecting to Country really means.

Rachael’s Giilang Consulting is one of the first Australian First Nation Female owned and run data and analytics firms.

With over 25 years’ experience in both the Public and Private Sectors, Rachael has built her reputation as someone who gets the job done. Building high performing teams to work on major projects, running operational data warehouses, delivering change across the business, and ensuring Executive engagement and buy in, Rachael has extensive experience across administration, technical and business areas.  Rachael’s ability to absorb and process large amounts of information and translate this into language easily understood by Business and Executives has been demonstrated throughout her long career and is a key focus in the data business.

Miaomiao Guo

Office Manager

Miaomiao is a diligent and results-driven Office Manager with over 6 years of experience in managing projects along with almost 3 years of knowledge in Data Analysis and Business Strategy. With strong skills in areas such as Project Management, Business Strategy and a solid working knowledge of cross-functional Communication and Coordination, Miaomiao is a valuable asset to the BiTQ leadership team.

David Smulders

CEO and Managing Partner

David is a purpose driven leader who has spent the past 20 years as an executive helping build and grow companies. In 2023 David became a graduate of the Australian Institute of Company Directors and has a Masters in Leading Innovation and Change. David has shaped BiTQ into a leading organisation with the purpose of helping companies make their data useful. David’s firm belief is that executives who have access to useful data with valuable insights make better decisions. Better decisions create a competitive advantage and contribute significantly to the greater success of the organisation.

David’s personal motto is “Try to make this world a little better each day”.

Neil Jones

General Manager Partnerships

Globally experienced Sales Leader with a passion for exceptional customer service, Neil exceeds client expectations every time, delivering exceptional client results on time.
With almost 30 years sales experience across global markets, and multiple industries, Neil has built and led high performing sales teams to exceed their individual and collective goals and sales objectives.
Transitioning to the Data and AI industry, Neil has continued to thrive with the daily challenges of learning the vast unknowns, adopting a culture to seek first to understand, before becoming understood.