BiTQ Story

In 2014, Craig Bryden started a company called Tetraquark and was initially a sole provider to a Queensland Government agency. Over the next few years, Craig had successfully delivered numerous contracts himself along with the assistance of sub-contractors. In May 2017, David Smulders joined Tetraquark as an independent contractor and assumed the role of Sales Lead.

On 1 July 2017, David acquired 50% ownership and Tetraquark was rebranded and BiTQ was born. Craig assumed the role of Chief Executive: Data Strategy and David assumed the role of CEO.

The business today, continues to grow throughout Australia and beyond, challenging the way in which companies make their data useful.

Meet the BiTQ Leadership Team

David Smulders

ceo and managing partner

David’s passion is making data useful. He leads the business in shaping the vision for the future and ensuring that our clients are able to make better, faster business decisions.

Craig Bryden

Executive Partner and Chief Executive Data Strategy

A 4-time Microsoft MVP and Power BI specialist, Craig leads the Data Strategy with BiTQ’s clients and consultants to provide world-class Data Transformation and Data Integration solutions.

Rachael Macdonald

General Manager
- ACT & NSW

A results-focused professional with over 25 years’ experience across the public and private sectors in technical, strategic and business management roles.

Rochelle Spearman

Associate Director

A highly experienced, senior Data Leader and Strategist. Rochelle’s expertise includes strategy development and execution, data governance and change management.

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Bulukani Mlalazi

Lead Data Scientist

Dr Bulukani is a highly regarded data scientist and developer, passionate about transforming raw data in actionable insights.

Neil Jones

Associate Director

Globally experienced Sales Leader with a passion for exceptional customer service. Exceeding client expectations every time, delivering client results on time.

Previn Sundhoo

Associate Director

Experienced data leader is a passionate data advocate thriving on creating and delivering effective customer-focused solutions to tell meaningful insights from data. Previn recently attained his MBA and is continuing his personal development.

Sarath Boppudi

Senior Manager Cloud Architect

Innovative and client focused, Sarath’s strengths include data analysis, client support and exceptional client service delivery.

Miaomiao Guo

Office manager

A Diligent and results-driven Office Manager experienced in project management and finance.

Meet the BiTQ Leadership Team

David Smulders

CEO and managing partner

David’s passion is making data useful. He leads the business in shaping the vision for the future and ensuring that our clients are able to make better, faster business decisions.

Craig Bryden

Executive Partner and Chief Executive Data Strategy

A 4-time Microsoft MVP, Craig leads the Data Strategy with BiTQ’s clients and consultants to provide world-class Data Transformation and Data Integration solutions. A Power BI specialist.

Rachael Macdonald

General Manager - ACT & NSW

A results-focused professional with over 25 years’ experience across the public and private sectors in technical, strategic and business management roles.

Rochelle Spearman

Associate Director

A highly experienced, senior Data Leader and Strategist. Rochelle’s expertise includes strategy development and execution, data governance and change management. 

Bulukani Mlalazi

Lead Data Scientist

Dr Bulukani is a highly regarded data scientist and developer, passionate about transforming raw data in actionable insights.

Neil Jones

Associate Director

Globally experienced Sales Leader with a passion for exceptional customer service. Exceeding client expectations every time, delivering client results on time.

Sarath Boppudi

Senior Manager Cloud Architect

Innovative and client focused, Sarath’s strengths include data analysis, client support and exceptional client service delivery.

Previn Sundhoo

Associate Director

Experienced data leader is a passionate data advocate thriving on creating and delivering effective customer-focused solutions to tell meaningful insights from data. Previn recently attained his MBA and is continuing his personal development.

Miaomiao Guo

Office manager

A Diligent and results-driven Office Manager experienced in project management and finance.

Meet the BiTQ Leadership Team

David Smulders

CEO and Managing Partner

David’s passion is making data useful. He leads the business in shaping the vision for the future and ensuring that our clients are able to make better, faster business decisions.

Craig Bryden

Executive Partner and Chief Executive Data Strategy

A 4-time Microsoft MVP and Power BI specialist, Craig leads the Data Strategy with BiTQ’s clients and consultants to provide world-class Data Transformation and Data Integration solutions. 

Rachael Macdonald

General Manager - ACT & NSW

A results-focused professional with over 25 years’ experience across the public and private sectors in technical, strategic and business management roles.

Neil Jones

Associate Director

Globally experienced Sales Leader with a passion for exceptional customer service. Exceeding client expectations every time, delivering client results on time.

Rochelle Spearman

Associate Director

A highly experienced, senior Data Leader and Strategist. Rochelle’s expertise includes strategy development and execution, data governance and change management. 

Previn Sundhoo

Associate Director

Experienced data leader is a passionate data advocate thriving on creating and delivering effective customer-focused solutions to tell meaningful insights from data. Previn recently attained his MBA and is continuing his personal development.

Sarath Boppudi

Senior Manager Cloud Architect

Innovative and client focused, Sarath’s strengths include data analysis, client support and exceptional client service delivery.

Bulukani Mlalazi

Lead Data Scientist

Dr Bulukani is a highly regarded data scientist and developer, passionate about transforming raw data in actionable insights.

Miaomiao Guo

Office Manager

A Diligent and results-driven Office Manager experienced in project management and finance.